Everyone has a plan till they get punched in the mouth. - Mike Tyson
Ever since the very extensive work on artificial intelligence, done in the middle of the 20th century by Alan Turing, the popularity of AI has spread far and wide. Today, these advancements are helping businesses all over to world differentiate themselves and innovate at a rapid pace that has never been seen in history.
Indeed, the popularity and success of strong brands like Coca-Cola, Amazon, Netflix, Google, and many others depend largely on how they have harnessed AI in their business processes.
AI technology has been a game changer for businesses all over the world. This was exclusive to big companies but this is no longer the case. Small companies, most especially startups, now can use AI in their products and services to grow their businesses rapidly and compete favorably.
As the owner of a startup business, you want to manage your capital to invest it in areas that will be profitable to your business. This means cutting costs by making use of AI in those areas that are necessary. AI can help you in various aspects of your startup from ideation, product development, sales, and marketing.
In this post, I will outline 5 tools provided by copy.ai that you can use when you are just beginning to form your startup. These tools will save you useful resources such as time and money and they will give you the boost to rapidly kickstart your startup growth.
To get started, sign up to copy.ai here.
Copy.AI Startup Tools
These consist of tools that you can use to create content for your startup business, they consist of the following
- Audience refiner
- Brand mission
- Brand voice
- Motto generator
- Value proposition
How to use Copy.ai to discover your Target Audience
Copy.ai has a tool that enables you to identify your target audience as a startup business. It is estimated that businesses spend about 37 billion dollars to show ads to people who are not interested in their product or service.
As a startup business, you need to make sure that you spend your money as efficiently as possible. It is easy to get caught up in how great your offering is that you fail to understand the people that will be using your product at the end of the day.
There are several advantages to knowing who your target audiences are such as
- It helps you to create a more effective marketing plan
- It helps you to build rapport with your target audience and communicate more effectively
- It enables you to create a buyers persona
- It makes it easier to find and connect with the right people
- It eliminates false expectations about your audience
- It provides you with pertinent information to tailor your product to your audience's requirements
Finding your target audience is crucial to building your business as a startup.
To use the Audience refiner tool by copy.ai, perform the following steps
- On the left toolbar, search and click on Startup Tools > Audience Refiner
- Describe your audience with at least 15 words or more.
- Finally, click on create content
How to use Copy.ai to create a Brand Mission
Most businesses have a mission and vision statement. This describes in clear terms what the business wants to achieve, who they want to support, and why they want to support them.
This statement keeps you focused on where it is that you want to carry your business. Coming up with these statements can be a daunting task requiring a lot of time, deep, and sober reflection.
Copy.ai enables you to create multiple brand mission statements that can help you in the process of coming up with one for your business, saving you some time in the process.
To use the brand mission tool by copy.ai, perform the following steps
- On the left toolbar, search and click on Startup Tools > Brand Mission
- Enter the name of your business or brand
- Enter a description of your brand, audience, and product/service. The more content you provide, the better the output that is generated
- Pick the tone that describes how you want the brand mission to be perceived
- Finally, click on create content
How to use Copy.ai to create a Brand Voice
Your brand voice is the personality that your brand assumes. It consists of a couple of words that sum up the principles that the brand is defined upon. A strong and memorable brand voice can help you to connect with your target audience and stand out from other competitors in your space.
Your brand voice does not change and is reflected in every aspect of your business both online and offline. Align your brand voice with your business mission and vision statement to maintain consistency.
To use the brand voice tool by copy.ai, perform the following steps
- On the left toolbar, search and click on Startup Tools > Brand Voice
- Enter the name of your brand
- Describe your brand, audience, and product/service. The more content you provide, the better the output that is generated
- Finally, click on create content
How to use Copy.ai to create a Motto
Your business motto or slogan is a phrase that describes your brand. It should be short and memorable. A good slogan can increase brand patronage in most instances as can be seen by companies like Stella Artois. It signifies the image that the business wants to portray to its audience. For example
- Disneyland: The happiest place on earth
- Nike: Just do it
- BMW: The ultimate driving machine
- Uber: Move the way you want
- Kentucky Fried Chicken: Finger-lickin' good
To use the motto generator tool by copy.ai, perform the following steps
- On the left toolbar, search and click on Startup Tools > Motto generator
- Enter the name of your business/brand
- Describe your brand, audience, and product/service.
- Select the tone with which the AI will generate the output
- Finally, click on create content
How to use Copy.ai to create a Value proposition
Your value proposition is your promise to your customers or a particular market segment. It should be simple, easy to understand, and consistent with your brand voice.
A successful value proposition can help you convert a potential client into a paying customer.
To use the value proposition tool by copy.ai, perform the following steps
- On the left toolbar, search and click on Startup Tools > Value proposition
- Enter the name of your business/brand
- Describe your brand, audience, and product/service.
- Select the tone with which the AI will generate the output
- Finally, click on create content
Conclusion
It takes a lot of time in starting a business. There are so many different factors to consider and implement without even looking at the initial idea itself. But with the help of machine learning and artificial intelligence, you can significantly speed up the initiation of your startup.
Today, AI is more accessible than ever, and as a startup owner, I have outlined 5 tools that you can use to kickstart your business on the right track.
AI tools for startups are all about enhancing efficiency and reducing time spent. If you haven't already, sign up here to take advantage of this opportunity with Copy.AI.
