One of the most common issues that freelancers face on Fiverr is promoting their gig to the target buyers. In this process, different things play a vital role, but one that will help rank your gig on the Fiverr result pages is its description.
After the gig image and title, a gig description is the first opportunity that will help you introduce yourself to potential customers. If it is unique and captivating, then there are more chances that the client will move to review pricing and contact you.
However, some freelancers face a lot of issues in writing a perfect gig description for their Fiverr gig. If you are also facing the same issue, then don’t worry anymore.
In today’s guide, we are going to explore everything that you need to write a captivating Fiverr gig description. So, let’s get started!
Step-by-Step Guide to Write a Perfect Gig Description on Fiverr
Here is the step-by-step process that will guide you to write a perfect and captivating Fiverr gig description.
1. Start With a Hook
When you start writing your gig description, begin it with a catchy hook that will attract the buyer’s attention and persuade them to read. A hook can be in any form, such as a question, a striking statement, or a reference to an issue your service can resolve.
A hook like “Looking for a stunning logo that makes your brand stand out?” engages potential clients as it addresses their needs and encourages them to read further.
But at the same time, if you use a hook like “I’m a professional logo designer with 1 year of experience,” then it might not get the attention of your buyers.
Keep this in mind. Your hook should be very catchy and engaging so that it can give readers a thought to read more. However, some freelancers face the issue of writing a captivating hook. While their starting statements can be informative and everything, they are not engagingly written.
There are, luckily, different solutions to this problem. These freelancers can use online tools to improve their writing and make it more engaging. For one, an online rewriter tool can be a great way to make the hook catchier and more attractive.
2. Focus on Client Needs, Not Your Qualifications
Many freelancers think that talking about themselves and their experience in the Fiverr gig description will help them grab more clients, but that’s not true at all. In your description, you have to talk about client problems that you can solve or help them.
If you only talk about yourself like - I have experience of 5 years, or I have good knowledge about a certain field, etc., then the client might not get engaged with it.
If you ever go to Fiverr and look up the profile of a top-rated freelancer, you can find that they often use amazing hooks that aren’t found elsewhere. To give you an idea of what I mean, I went to the site and looked up a top-rated copywriter. You can see how they’ve started their gig.
Make the descriptions more about your clients than yourself. You should start things off with how you can help your clients and how you provide your services, etc.
3. Highlight Your Unique Selling Proposition (USP)
USP, aka Unique Selling Proposition, is a concise way to describe what makes you special and distinct from sellers on Fiverr. It is a way to give clients a glimpse of why you are better than others, and why they should hire you.
For example, if you’re a video editor, you can highlight your unique skills, like “As a video editor with a background in storytelling, I will turn your footage into captivating narratives.” It will help you showcase your abilities, experience, or approach that clients won’t find elsewhere.
However, keep this in mind. If you are in a field where competition is very high, like the writing niche, then you need to make your USP more specific.
4. Add Different Text Styles
Adding different text styles in your Fiverr gig description is all about using various formatting to make specific information stand out. There are different styles available, like adding bullets, italic font, adding a list, and highlighting any specific portion.
This will work to grab the attention of clients and persuade them to hire you. For instance, if you are providing some extra features to the client, then you can mention them in bullet points. Let's say you are a writer, and along with writing blogs, you are also offering specific features like on-page SEO, content analysis, etc., you can mention them in bullet points.
Similarly, if you are offering a specific discount to the buyers or providing something special, then you can highlight the specific information. This will work to grab their attention.
Apart from that, using the listing in the description can also make it more captivating because it will look much better than plain text. For instance, if you have created a gig for web development, then you can list the coding languages that you will use.
Doing this will not only make your gig description captivating but also ensure that key information can be easily noticed and understood by potential clients.
5. Use Keywords
When it comes to ranking your gig on the first page of Fiverr, keywords play an important role. Without them, you can’t rank your gig in a specific category. Keywords are words or phrases that people might use when searching for services like yours.
For example, if you are a writer, then clients will use the search terms “content writer” or “article rewriter” to find freelancers in your industry. You have to use these types of popular keywords in your gig descriptions so that your gig can show up when the keywords are searched.
However, remember to not use keywords too much because it can lower the quality of the description. In your full description, use keywords only 5-6 times maximum.
6. Use Call-To-Action (CTA)
At the start of your gig description, you write a hook to grab attention. Similarly, at the end of your description, you must include a Call-to-Action, where you can instruct potential clients on the next steps. It is very important for you because, with a CTA, you can guide them to give you a hint to message you or order the service.
A Call-to-Action should be like “Message me for FREE consultation OR order quickly by choosing the right package.” This will work as a guide for your client to take the next step.
Here are the best examples for some niches that you can use as a guide
In conclusion, writing a captivating Fiverr gig description is a very important aspect of attracting potential clients. By following this step-by-step guide, you will be able to improve your chances of standing out in a competitive marketplace and successfully connecting with your target audience.
Good luck with your Fiverr journey!